It’s straightforward, it’s fun, and it was exactly the way to start off 2009 on the right, very exuberant, foot. The way the camera panned between group choreography sets and took moments with each individual Girl sharing her feelings, “Gee” felt like a scene from a teenage slumber party as friends tell one another about their crushes. Throughout the video, Girls’ Generation charmingly crab danced their way into the hearts of millions while wearing skinny jeans, colorful terry cloth shorts and overalls, and making “G” shapes with their fingers. But “Gee” was so much less about the plot and more about the women. They eventually decide to leave their shop, and him, to go do their own thing, and… That’s it. For a song that became known because of its music video, writing that down seems so much less exciting. Instead of statues, the nine members appear as storefront mannequins come to life because of their love. There’s no showy CGI or flamboyant costuming going on during the Korean music video for “Gee,” just a modern day take on the story of Pygmalion. Based on the K-pop world’s flare for experimentalism and over-the-top production values, it’s a bit surprising in retrospect that the music video for one of K-pop’s biggest songs is also relatively simple.
